187 Must-Know Hotel Statistics and Travel Trends in Florence, Italy for 2025

Discover the most compelling hotel statistics and travel trends in Florence for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 187 key statistics and travel trends offers valuable insights into Florence's dynamic hotel scene. Backed by data from 1,343 hotels, 182,471 traveler reviews, and 245,932 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Florence

Top Hotel and Travel Statistics for Florence

  • There are 1,343 hotels operating in Florence.
  • The average hotel rating in Florence is 8.29, based on 182,471 reviews.
  • Travelers can expect to pay around $182 per night for a hotel in Florence.
  • If you're looking for the best month to visit Florence by rating, it's February with an average rating of 8.61.
  • If you're looking for the cheapest month to visit Florence, it's February with an average price of $122.
  • The least popular month to visit Florence is February, attracting only 3.8% of visitors.
  • The most popular month to visit Florence is July, attracting 12.4% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Florence, rating their stays at 8.51 on average.
  • Friends are the least satisfied travelers when visiting Florence, rating their stays at 7.75 on average.
  • Hotel prices in Florence peak in September, with an average price of $293.

Hotel Availability and Types in Florence

Number of Hotels

  • There are 1,343 hotels in Florence.

Distribution by Star Rating

  • Florence has 69 hotels with a 1-star rating, accounting for 5.1% of all hotels.
  • Florence has 55 hotels with a 2-star rating, accounting for 4.1% of all hotels.
  • Florence has 228 hotels with a 3-star rating, accounting for 17.0% of all hotels.
  • Florence has 190 hotels with a 4-star rating, accounting for 14.1% of all hotels.
  • Florence has 84 hotels with a 5-star rating, accounting for 6.3% of all hotels.
  • We also have 717 hotels with an unknown star rating in Florence, accounting for 53.4% of all hotels.
  • The average price of a hotel in Florence is $182 per night.
  • The average price of a 1-star hotel in Florence is $140 per night.
  • The average price of a 2-star hotel in Florence is $151 per night.
  • The average price of a 3-star hotel in Florence is $164 per night.
  • The average price of a 4-star hotel in Florence is $256 per night.
  • The average price of a 5-star hotel in Florence is $361 per night.
  • The average price of a hotel in Florence with an unknown star rating is $159 per night.
  • There are 148 hotels in Florence priced in the $50-$100 range, accounting for 14.7% of all hotels.
  • There are 622 hotels in Florence priced in the $100-$200 range, accounting for 61.6% of all hotels.
  • There are 212 hotels in Florence priced in the $200-$500 range, accounting for 21.0% of all hotels.
  • There are 22 hotels in Florence priced in the $500-$1000 range, accounting for 2.2% of all hotels.
  • There are 6 hotels in Florence priced in the $1000+ range, accounting for 0.6% of all hotels.
  • The average price of a hotel in Florence in January is $145.
  • The average price of a hotel in Florence in February is $122.
  • The average price of a hotel in Florence in March is $158.
  • The average price of a hotel in Florence in April is $220.
  • The average price of a hotel in Florence in May is $262.
  • The average price of a hotel in Florence in June is $275.
  • The average price of a hotel in Florence in July is $239.
  • The average price of a hotel in Florence in August is $204.
  • The average price of a hotel in Florence in September is $293.
  • The average price of a hotel in Florence in October is $229.
  • The average price of a hotel in Florence in November is $162.
  • The average price of a hotel in Florence in December is $149.

Hotel Ratings and Reviews in Florence

Number of Reviews

  • We've collected 182,471 reviews for hotels in Florence.

Review Distribution by Traveler Type

  • There are 7,221 reviews from business travelers in Florence, accounting for 4.0% of all reviews.
  • There are 80,626 reviews from couples in Florence, accounting for 44.2% of all reviews.
  • There are 44,699 reviews from families in Florence, accounting for 24.5% of all reviews.
  • There are 1,937 reviews from friends in Florence, accounting for 1.1% of all reviews.
  • There are 18,925 reviews from group travelers in Florence, accounting for 10.4% of all reviews.
  • There are 22,281 reviews from solo travelers in Florence, accounting for 12.2% of all reviews.
  • There are 6,782 reviews from travelers with an unknown type in Florence, accounting for 3.7% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Florence in 2025 is 8.11, based on 19 reviews.
  • The average rating for hotels in Florence in 2024 was 8.33, based on 54,576 reviews.
  • The average rating for hotels in Florence in 2023 was 8.28, based on 67,487 reviews.
  • The average rating for hotels in Florence in 2022 was 8.43, based on 52,349 reviews.
  • The average rating for hotels in Florence in 2021 was 8.42, based on 5,602 reviews.
  • The average rating for hotels in Florence in 2020 was 8.49, based on 2,438 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Florence is 8.02.
  • The average rating for 2-star hotels in Florence is 7.87.
  • The average rating for 3-star hotels in Florence is 8.05.
  • The average rating for 4-star hotels in Florence is 8.52.
  • The average rating for 5-star hotels in Florence is 8.63.
  • The average rating for hotels in Florence with an unknown star rating is 8.32.

Average Ratings by Traveler Type

  • The average rating for business travelers in Florence is 8.19.
  • The average rating for couples in Florence is 8.31.
  • The average rating for families in Florence is 8.27.
  • The average rating for friends in Florence is 7.75.
  • The average rating for group travelers in Florence is 8.51.
  • The average rating for solo travelers in Florence is 8.45.
  • The average rating for travelers with an unknown type in Florence is 8.43.

Best Months to Visit by Ratings

  • The average rating for hotels in Florence in January is 8.51.
  • The average rating for hotels in Florence in February is 8.61.
  • The average rating for hotels in Florence in March is 8.54.
  • The average rating for hotels in Florence in April is 8.36.
  • The average rating for hotels in Florence in May is 8.30.
  • The average rating for hotels in Florence in June is 8.28.
  • The average rating for hotels in Florence in July is 8.35.
  • The average rating for hotels in Florence in August is 8.39.
  • The average rating for hotels in Florence in September is 8.36.
  • The average rating for hotels in Florence in October is 8.26.
  • The average rating for hotels in Florence in November is 8.41.
  • The average rating for hotels in Florence in December is 8.61.

Seasons in Florence

The seasons in Florence are determined by the percentage of reviews for each month.

Low Season in Florence

  • January (4.0%)
  • February (3.8%)
  • March (5.5%)
  • December (4.1%)

Shoulder Season in Florence

  • April (8.3%)
  • May (10.6%)
  • June (11.0%)
  • November (6.1%)

High Season in Florence

  • July (12.4%)
  • August (11.3%)
  • September (12.0%)
  • October (11.1%)

Hotel and Travel Statistics for Spa Hotels in Florence

Top Hotel and Travel Statistics for Spa Hotels in Florence

  • There are 55 Spa Hotels operating in Florence.
  • The average rating for Spa Hotels in Florence is 8.79, based on 19,158 reviews.
  • Travelers can expect to pay around $361 per night for a Spa Hotel in Florence.
  • If you're looking for the best month to book a Spa Hotel in Florence by rating, it's February, with an average rating of 9.11.
  • If you're looking for the cheapest month to book a Spa Hotel in Florence, it's February, with an average price of $203.
  • The least popular month to book a Spa Hotel in Florence is January, attracting only 4.9% of visitors.
  • The most popular month to book a Spa Hotel in Florence is August, attracting 12.5% of visitors.
  • Couples are the most satisfied travelers when visiting Spa Hotels in Florence, rating their stays at 8.81 on average.
  • Friends are the least satisfied travelers when visiting Spa Hotels in Florence, rating their stays at 8.21 on average.
  • Spa Hotel prices in Florence peak in September, with an average price of $537.

Availability and Types of Spa Hotels in Florence

Number of Spa Hotels

  • There are 55 Spa Hotels in Florence.

Star Rating Distribution for Spa Hotels

  • There are 1 Spa Hotels in Florence with a 2-star rating, accounting for 1.8% of all Spa Hotels.
  • There are 7 Spa Hotels in Florence with a 3-star rating, accounting for 12.7% of all Spa Hotels.
  • There are 26 Spa Hotels in Florence with a 4-star rating, accounting for 47.3% of all Spa Hotels.
  • There are 17 Spa Hotels in Florence with a 5-star rating, accounting for 30.9% of all Spa Hotels.
  • There are 4 Spa Hotels in Florence with an unknown star rating, accounting for 7.3% of all Spa Hotels.
  • The average price for Spa Hotels in Florence is $361.
  • The average price for 2-star Spa Hotels in Florence is $206.
  • The average price for 3-star Spa Hotels in Florence is $216.
  • The average price for 4-star Spa Hotels in Florence is $230.
  • The average price for 5-star Spa Hotels in Florence is $628.
  • The average price for Spa Hotels with an unknown star rating in Florence is $395.
  • There are 15 Spa Hotels in Florence priced in the $100-$200 range, accounting for 27.8% of all Spa Hotels.
  • There are 28 Spa Hotels in Florence priced in the $200-$500 range, accounting for 51.9% of all Spa Hotels.
  • There are 8 Spa Hotels in Florence priced in the $500-$1000 range, accounting for 14.8% of all Spa Hotels.
  • There are 3 Spa Hotels in Florence priced in the $1000+ range, accounting for 5.6% of all Spa Hotels.
  • The average price for Spa Hotels in Florence in January is $328.
  • The average price for Spa Hotels in Florence in February is $203.
  • The average price for Spa Hotels in Florence in March is $237.
  • The average price for Spa Hotels in Florence in April is $367.
  • The average price for Spa Hotels in Florence in May is $484.
  • The average price for Spa Hotels in Florence in June is $500.
  • The average price for Spa Hotels in Florence in July is $417.
  • The average price for Spa Hotels in Florence in August is $352.
  • The average price for Spa Hotels in Florence in September is $537.
  • The average price for Spa Hotels in Florence in October is $452.
  • The average price for Spa Hotels in Florence in November is $290.
  • The average price for Spa Hotels in Florence in December is $264.

Ratings and Reviews for Spa Hotels in Florence

Number of Reviews for Spa Hotels

  • We've collected 19,158 reviews for Spa Hotels in Florence.

Review Distribution for Spa Hotels

  • There are 786 reviews for Spa Hotels from business travelers in Florence, accounting for 4.1% of all reviews.
  • There are 9,463 reviews for Spa Hotels from couples in Florence, accounting for 49.4% of all reviews.
  • There are 4,546 reviews for Spa Hotels from families in Florence, accounting for 23.7% of all reviews.
  • There are 293 reviews for Spa Hotels from friends in Florence, accounting for 1.5% of all reviews.
  • There are 1,422 reviews for Spa Hotels from group travelers in Florence, accounting for 7.4% of all reviews.
  • There are 1,463 reviews for Spa Hotels from solo travelers in Florence, accounting for 7.6% of all reviews.
  • There are 1,185 reviews for Spa Hotels from travelers with an unknown type in Florence, accounting for 6.2% of all reviews.

Average Rating Over Time for Spa Hotels

  • The average rating for Spa Hotels in Florence in 2024 was 8.85, based on 5,173 reviews.
  • The average rating for Spa Hotels in Florence in 2023 was 8.82, based on 7,114 reviews.
  • The average rating for Spa Hotels in Florence in 2022 was 8.79, based on 5,605 reviews.
  • The average rating for Spa Hotels in Florence in 2021 was 8.59, based on 851 reviews.
  • The average rating for Spa Hotels in Florence in 2020 was 8.91, based on 415 reviews.

Average Rating by Star Rating for Spa Hotels

  • The average rating for 2-star Spa Hotels in Florence is 7.74.
  • The average rating for 3-star Spa Hotels in Florence is 8.48.
  • The average rating for 4-star Spa Hotels in Florence is 8.60.
  • The average rating for 5-star Spa Hotels in Florence is 9.09.
  • The average rating for Spa Hotels with an unknown star rating in Florence is 9.48.

Average Rating by Traveler Type for Spa Hotels

  • The average rating of Spa Hotels from business travelers in Florence is 8.63.
  • The average rating of Spa Hotels from couples in Florence is 8.81.
  • The average rating of Spa Hotels from families in Florence is 8.73.
  • The average rating of Spa Hotels from friends in Florence is 8.21.
  • The average rating of Spa Hotels from group travelers in Florence is 8.74.
  • The average rating of Spa Hotels from solo travelers in Florence is 8.80.
  • The average rating of Spa Hotels from travelers with an unknown type in Florence is 8.85.

Best Month to Stay at a Spa Hotel by Rating

  • The average rating for Spa Hotel in Florence in January is 8.96.
  • The average rating for Spa Hotel in Florence in February is 9.11.
  • The average rating for Spa Hotel in Florence in March is 8.89.
  • The average rating for Spa Hotel in Florence in April is 8.79.
  • The average rating for Spa Hotel in Florence in May is 8.72.
  • The average rating for Spa Hotel in Florence in June is 8.64.
  • The average rating for Spa Hotel in Florence in July is 8.63.
  • The average rating for Spa Hotel in Florence in August is 8.98.
  • The average rating for Spa Hotel in Florence in September is 8.78.
  • The average rating for Spa Hotel in Florence in October is 8.81.
  • The average rating for Spa Hotel in Florence in November is 8.85.
  • The average rating for Spa Hotel in Florence in December is 8.88.

Seasons for Spa Hotels in Florence

The seasons in Florence are determined by the percentage of reviews for Spa Hotels in each month.

Low Season for Spa Hotels in Florence

  • January (4.9%)
  • February (4.9%)
  • March (6.1%)
  • December (5.0%)

Shoulder Season for Spa Hotels in Florence

  • April (8.0%)
  • May (9.5%)
  • June (9.7%)
  • November (6.3%)

High Season for Spa Hotels in Florence

  • July (11.9%)
  • August (12.5%)
  • September (11.3%)
  • October (9.9%)