205 Must-Know Hotel Statistics and Travel Trends in Italy for 2025

Discover the most compelling hotel statistics and travel trends in Italy for 2025! Whether you're a traveler planning your next adventure or a professional in the hospitality industry, this comprehensive guide of 205 key statistics and travel trends offers valuable insights into Italy's dynamic hotel scene. Backed by data from 52,092 hotels, 2,704,095 traveler reviews, and 6,710,264 price points, we unveil the patterns and preferences shaping tourism in this remarkable destination.

Hotel and Travel Statistics for Italy

Top Hotel and Travel Statistics for Italy

  • There are 52,092 hotels operating in Italy.
  • The average hotel rating in Italy is 8.48, based on 2,704,095 reviews.
  • Travelers can expect to pay around $159 per night for a hotel in Italy.
  • If you're looking for the best month to visit Italy by rating, it's June with an average rating of 8.59.
  • If you're looking for the cheapest month to visit Italy, it's February with an average price of $135.
  • The least popular month to visit Italy is December, attracting only 3.4% of visitors.
  • The most popular month to visit Italy is August, attracting 13.9% of visitors.
  • Group Travelers are the most satisfied travelers when visiting Italy, rating their stays at 8.61 on average.
  • Friends are the least satisfied travelers when visiting Italy, rating their stays at 8.15 on average.
  • Hotel prices in Italy peak in September, with an average price of $240.

Hotel Availability and Types in Italy

Number of Hotels

  • There are 52,092 hotels in Italy.

Distribution by Star Rating

  • Italy has 1,170 hotels with a 1-star rating, accounting for 2.2% of all hotels.
  • Italy has 1,146 hotels with a 2-star rating, accounting for 2.2% of all hotels.
  • Italy has 13,334 hotels with a 3-star rating, accounting for 25.6% of all hotels.
  • Italy has 8,012 hotels with a 4-star rating, accounting for 15.4% of all hotels.
  • Italy has 2,113 hotels with a 5-star rating, accounting for 4.1% of all hotels.
  • We also have 26,317 hotels with an unknown star rating in Italy, accounting for 50.5% of all hotels.
  • The average price of a hotel in Italy is $159 per night.
  • The average price of a 1-star hotel in Italy is $141 per night.
  • The average price of a 2-star hotel in Italy is $123 per night.
  • The average price of a 3-star hotel in Italy is $130 per night.
  • The average price of a 4-star hotel in Italy is $197 per night.
  • The average price of a 5-star hotel in Italy is $379 per night.
  • The average price of a hotel in Italy with an unknown star rating is $146 per night.
  • There are 541 hotels in Italy priced in the $0-$50 range, accounting for 1.6% of all hotels.
  • There are 12,688 hotels in Italy priced in the $50-$100 range, accounting for 37.6% of all hotels.
  • There are 14,965 hotels in Italy priced in the $100-$200 range, accounting for 44.4% of all hotels.
  • There are 4,639 hotels in Italy priced in the $200-$500 range, accounting for 13.7% of all hotels.
  • There are 671 hotels in Italy priced in the $500-$1000 range, accounting for 2.0% of all hotels.
  • There are 235 hotels in Italy priced in the $1000+ range, accounting for 0.7% of all hotels.
  • The average price of a hotel in Italy in January is $140.
  • The average price of a hotel in Italy in February is $135.
  • The average price of a hotel in Italy in March is $140.
  • The average price of a hotel in Italy in April is $155.
  • The average price of a hotel in Italy in May is $162.
  • The average price of a hotel in Italy in June is $172.
  • The average price of a hotel in Italy in July is $178.
  • The average price of a hotel in Italy in August is $192.
  • The average price of a hotel in Italy in September is $240.
  • The average price of a hotel in Italy in October is $168.
  • The average price of a hotel in Italy in November is $150.
  • The average price of a hotel in Italy in December is $147.

Hotel Ratings and Reviews in Italy

Number of Reviews

  • We've collected 2,704,095 reviews for hotels in Italy.

Review Distribution by Traveler Type

  • There are 138,223 reviews from business travelers in Italy, accounting for 5.1% of all reviews.
  • There are 1,197,503 reviews from couples in Italy, accounting for 44.3% of all reviews.
  • There are 693,084 reviews from families in Italy, accounting for 25.6% of all reviews.
  • There are 55,497 reviews from friends in Italy, accounting for 2.1% of all reviews.
  • There are 251,898 reviews from group travelers in Italy, accounting for 9.3% of all reviews.
  • There are 286,294 reviews from solo travelers in Italy, accounting for 10.6% of all reviews.
  • There are 81,596 reviews from travelers with an unknown type in Italy, accounting for 3.0% of all reviews.

Average Hotel Ratings Over Time

  • The average rating for hotels in Italy in 2025 is 8.78, based on 182 reviews.
  • The average rating for hotels in Italy in 2024 was 8.48, based on 893,425 reviews.
  • The average rating for hotels in Italy in 2023 was 8.49, based on 983,826 reviews.
  • The average rating for hotels in Italy in 2022 was 8.50, based on 718,214 reviews.
  • The average rating for hotels in Italy in 2021 was 8.48, based on 79,036 reviews.
  • The average rating for hotels in Italy in 2020 was 8.53, based on 29,412 reviews.

Average Ratings by Star Rating

  • The average rating for 1-star hotels in Italy is 7.85.
  • The average rating for 2-star hotels in Italy is 7.98.
  • The average rating for 3-star hotels in Italy is 8.34.
  • The average rating for 4-star hotels in Italy is 8.41.
  • The average rating for 5-star hotels in Italy is 8.82.
  • The average rating for hotels in Italy with an unknown star rating is 8.61.

Average Ratings by Traveler Type

  • The average rating for business travelers in Italy is 8.28.
  • The average rating for couples in Italy is 8.48.
  • The average rating for families in Italy is 8.51.
  • The average rating for friends in Italy is 8.15.
  • The average rating for group travelers in Italy is 8.61.
  • The average rating for solo travelers in Italy is 8.56.
  • The average rating for travelers with an unknown type in Italy is 8.48.

Best Months to Visit by Ratings

  • The average rating for hotels in Italy in January is 8.51.
  • The average rating for hotels in Italy in February is 8.57.
  • The average rating for hotels in Italy in March is 8.58.
  • The average rating for hotels in Italy in April is 8.56.
  • The average rating for hotels in Italy in May is 8.56.
  • The average rating for hotels in Italy in June is 8.59.
  • The average rating for hotels in Italy in July is 8.53.
  • The average rating for hotels in Italy in August is 8.46.
  • The average rating for hotels in Italy in September is 8.48.
  • The average rating for hotels in Italy in October is 8.44.
  • The average rating for hotels in Italy in November is 8.48.
  • The average rating for hotels in Italy in December is 8.52.

Seasons in Italy

The seasons in Italy are determined by the percentage of reviews for each month.

Low Season in Italy

  • January (3.6%)
  • February (3.7%)
  • March (4.8%)
  • December (3.4%)

Shoulder Season in Italy

  • April (7.3%)
  • May (9.9%)
  • October (10.4%)
  • November (5.0%)

High Season in Italy

  • June (11.4%)
  • July (13.4%)
  • August (13.9%)
  • September (13.3%)

City Rankings in Italy

  • The city with the most hotels is Rome, with 4,242 hotels.
  • The city with the highest average rating is Cortona, with an average rating of 9.15.
  • The city with the lowest average rating is Bibione, with an average rating of 7.68.
  • The city with the most expensive hotels is Capri, with average prices of $536.
  • The city with the cheapest hotels is Pompei, with average prices of $82.
235
8.53
$164.84
143
8.94
$329.22
206
8.84
$110.21
227
8.31
$115.11
125
8.52
$113.28
1,039
7.68
$193.65
387
7.98
$152.80
199
8.54
$102.82
340
8.15
$172.12
136
9.03
$536.16
462
8.35
$94.03
181
8.59
$176.70
163
8.41
$250.80
155
9.15
$185.17
1,343
8.29
$182.49
205
8.60
$118.68
132
8.14
$101.20
122
8.41
$122.02
313
8.71
$170.33
175
8.40
$112.44
246
8.67
$122.08
231
8.31
$201.77
228
7.94
$137.01
128
8.70
$269.98
235
8.91
$141.37
167
8.63
$350.21
181
9.06
$133.44
1,780
7.78
$192.60
1,591
8.31
$112.42
199
8.95
$159.66
157
8.12
$140.76
290
8.81
$174.10
198
8.74
$137.14
564
8.43
$103.40
121
8.61
$128.86
165
7.96
$105.70
130
8.69
$82.15
201
8.57
$133.15
560
7.96
$135.26
144
8.87
$154.58
4,242
8.15
$192.72
286
8.41
$108.67
122
7.92
$132.04
192
8.73
$136.51
165
8.30
$141.02
372
8.92
$232.05
442
8.46
$130.37
213
8.66
$243.25
169
8.75
$96.03
160
8.44
$195.99
155
8.92
$142.21
323
8.20
$121.92
1,287
8.24
$207.82
454
8.63
$149.76
131
8.62
$166.92

Hotel and Travel Statistics for Spa Hotels in Italy

Top Hotel and Travel Statistics for Spa Hotels in Italy

  • There are 3,436 Spa Hotels operating in Italy.
  • The average rating for Spa Hotels in Italy is 8.56, based on 403,832 reviews.
  • Travelers can expect to pay around $257 per night for a Spa Hotel in Italy.
  • If you're looking for the best month to book a Spa Hotel in Italy by rating, it's March, with an average rating of 8.69.
  • If you're looking for the cheapest month to book a Spa Hotel in Italy, it's April, with an average price of $219.
  • The least popular month to book a Spa Hotel in Italy is December, attracting only 3.6% of visitors.
  • The most popular month to book a Spa Hotel in Italy is August, attracting 16.7% of visitors.
  • Solo Travelers are the most satisfied travelers when visiting Spa Hotels in Italy, rating their stays at 8.63 on average.
  • Business Travelers are the least satisfied travelers when visiting Spa Hotels in Italy, rating their stays at 8.35 on average.
  • Spa Hotel prices in Italy peak in September, with an average price of $363.

Availability and Types of Spa Hotels in Italy

Number of Spa Hotels

  • There are 3,436 Spa Hotels in Italy.

Star Rating Distribution for Spa Hotels

  • There are 9 Spa Hotels in Italy with a 1-star rating, accounting for 0.3% of all Spa Hotels.
  • There are 26 Spa Hotels in Italy with a 2-star rating, accounting for 0.8% of all Spa Hotels.
  • There are 817 Spa Hotels in Italy with a 3-star rating, accounting for 23.8% of all Spa Hotels.
  • There are 1,987 Spa Hotels in Italy with a 4-star rating, accounting for 57.8% of all Spa Hotels.
  • There are 435 Spa Hotels in Italy with a 5-star rating, accounting for 12.7% of all Spa Hotels.
  • There are 162 Spa Hotels in Italy with an unknown star rating, accounting for 4.7% of all Spa Hotels.
  • The average price for Spa Hotels in Italy is $257.
  • The average price for 1-star Spa Hotels in Italy is $106.
  • The average price for 2-star Spa Hotels in Italy is $128.
  • The average price for 3-star Spa Hotels in Italy is $168.
  • The average price for 4-star Spa Hotels in Italy is $223.
  • The average price for 5-star Spa Hotels in Italy is $566.
  • The average price for Spa Hotels with an unknown star rating in Italy is $291.
  • There are 1 Spa Hotels in Italy priced in the $0-$50 range, accounting for 0.0% of all Spa Hotels.
  • There are 408 Spa Hotels in Italy priced in the $50-$100 range, accounting for 12.6% of all Spa Hotels.
  • There are 1,470 Spa Hotels in Italy priced in the $100-$200 range, accounting for 45.3% of all Spa Hotels.
  • There are 1,095 Spa Hotels in Italy priced in the $200-$500 range, accounting for 33.7% of all Spa Hotels.
  • There are 200 Spa Hotels in Italy priced in the $500-$1000 range, accounting for 6.2% of all Spa Hotels.
  • There are 73 Spa Hotels in Italy priced in the $1000+ range, accounting for 2.2% of all Spa Hotels.
  • The average price for Spa Hotels in Italy in January is $249.
  • The average price for Spa Hotels in Italy in February is $242.
  • The average price for Spa Hotels in Italy in March is $232.
  • The average price for Spa Hotels in Italy in April is $219.
  • The average price for Spa Hotels in Italy in May is $243.
  • The average price for Spa Hotels in Italy in June is $268.
  • The average price for Spa Hotels in Italy in July is $280.
  • The average price for Spa Hotels in Italy in August is $304.
  • The average price for Spa Hotels in Italy in September is $363.
  • The average price for Spa Hotels in Italy in October is $251.
  • The average price for Spa Hotels in Italy in November is $243.
  • The average price for Spa Hotels in Italy in December is $247.

Ratings and Reviews for Spa Hotels in Italy

Number of Reviews for Spa Hotels

  • We've collected 403,832 reviews for Spa Hotels in Italy.

Review Distribution for Spa Hotels

  • There are 21,603 reviews for Spa Hotels from business travelers in Italy, accounting for 5.3% of all reviews.
  • There are 184,963 reviews for Spa Hotels from couples in Italy, accounting for 45.8% of all reviews.
  • There are 108,549 reviews for Spa Hotels from families in Italy, accounting for 26.9% of all reviews.
  • There are 14,844 reviews for Spa Hotels from friends in Italy, accounting for 3.7% of all reviews.
  • There are 24,700 reviews for Spa Hotels from group travelers in Italy, accounting for 6.1% of all reviews.
  • There are 25,460 reviews for Spa Hotels from solo travelers in Italy, accounting for 6.3% of all reviews.
  • There are 23,713 reviews for Spa Hotels from travelers with an unknown type in Italy, accounting for 5.9% of all reviews.

Average Rating Over Time for Spa Hotels

  • The average rating for Spa Hotels in Italy in 2024 was 8.59, based on 141,625 reviews.
  • The average rating for Spa Hotels in Italy in 2023 was 8.59, based on 142,018 reviews.
  • The average rating for Spa Hotels in Italy in 2022 was 8.50, based on 97,159 reviews.
  • The average rating for Spa Hotels in Italy in 2021 was 8.50, based on 15,604 reviews.
  • The average rating for Spa Hotels in Italy in 2020 was 8.60, based on 7,426 reviews.

Average Rating by Star Rating for Spa Hotels

  • The average rating for 1-star Spa Hotels in Italy is 8.40.
  • The average rating for 2-star Spa Hotels in Italy is 7.96.
  • The average rating for 3-star Spa Hotels in Italy is 8.47.
  • The average rating for 4-star Spa Hotels in Italy is 8.52.
  • The average rating for 5-star Spa Hotels in Italy is 8.86.
  • The average rating for Spa Hotels with an unknown star rating in Italy is 8.75.

Average Rating by Traveler Type for Spa Hotels

  • The average rating of Spa Hotels from business travelers in Italy is 8.35.
  • The average rating of Spa Hotels from couples in Italy is 8.57.
  • The average rating of Spa Hotels from families in Italy is 8.55.
  • The average rating of Spa Hotels from friends in Italy is 8.36.
  • The average rating of Spa Hotels from group travelers in Italy is 8.59.
  • The average rating of Spa Hotels from solo travelers in Italy is 8.63.
  • The average rating of Spa Hotels from travelers with an unknown type in Italy is 8.73.

Best Month to Stay at a Spa Hotel by Rating

  • The average rating for Spa Hotel in Italy in January is 8.64.
  • The average rating for Spa Hotel in Italy in February is 8.65.
  • The average rating for Spa Hotel in Italy in March is 8.69.
  • The average rating for Spa Hotel in Italy in April is 8.61.
  • The average rating for Spa Hotel in Italy in May is 8.65.
  • The average rating for Spa Hotel in Italy in June is 8.66.
  • The average rating for Spa Hotel in Italy in July is 8.60.
  • The average rating for Spa Hotel in Italy in August is 8.49.
  • The average rating for Spa Hotel in Italy in September is 8.56.
  • The average rating for Spa Hotel in Italy in October is 8.57.
  • The average rating for Spa Hotel in Italy in November is 8.61.
  • The average rating for Spa Hotel in Italy in December is 8.62.

Seasons for Spa Hotels in Italy

The seasons in Italy are determined by the percentage of reviews for Spa Hotels in each month.

Low Season for Spa Hotels in Italy

  • January (4.6%)
  • February (4.3%)
  • November (4.4%)
  • December (3.6%)

Shoulder Season for Spa Hotels in Italy

  • March (4.9%)
  • April (6.3%)
  • May (8.4%)
  • October (9.2%)

High Season for Spa Hotels in Italy

  • June (10.4%)
  • July (13.5%)
  • August (16.7%)
  • September (13.9%)

Spa Hotels City Rankings in Italy

  • The city with the most Spa Hotels is Rome, with 113 Spa Hotels.
  • The city with the highest average rating for Spa Hotels is Andalo, with an average rating of 9.41.
  • The city with the lowest average rating for Spa Hotels is Montecatini Terme, with an average rating of 7.67.
  • The city with the most expensive Spa Hotels is Positano, with average prices of $1,065.
  • The city with the cheapest Spa Hotels is Rimini, with average prices of $112.
42
8.26
$195.11
16
9.39
$406.91
12
9.41
$235.48
14
9.11
$119.20
14
7.99
$174.64
16
8.80
$208.72
17
9.19
$289.69
13
8.94
$275.11
12
8.81
$200.56
22
8.73
$236.92
17
9.13
$736.86
11
8.56
$201.75
14
8.34
$145.34
18
8.46
$486.39
12
9.16
$530.03
19
8.54
$262.00
12
8.98
$268.86
12
8.85
$770.88
55
8.79
$361.43
102
8.50
$186.19
34
9.21
$392.95
19
8.65
$227.54
13
8.33
$175.29
11
8.21
$227.40
32
9.04
$327.08
40
8.94
$303.34
11
9.40
$309.42
11
9.16
$209.75
18
9.33
$330.40
61
8.23
$416.36
22
8.21
$196.02
19
9.04
$196.70
16
7.67
$134.95
15
8.42
$191.37
20
8.02
$225.96
11
8.33
$256.21
13
8.67
$253.35
12
8.84
$569.08
15
8.99
$1,064.95
24
8.82
$141.63
48
8.30
$111.57
13
9.28
$359.39
25
8.83
$173.57
113
8.12
$334.95
11
8.72
$218.85
11
8.77
$313.56
23
8.87
$438.58
19
8.75
$247.15
25
9.14
$543.68
16
8.80
$525.66
15
8.46
$173.59
13
8.60
$354.53
42
8.85
$411.92
36
8.62
$206.98